By Andrew Jonathan S. Bagaoisan
A better look, new faces, same quality broadcast journalism.
A new programming lineup and a new overall broadcast design will greet viewers of ANC, the ABS-CBN News Channel, as it relaunches on Monday, October 26.
In the run-up to its 20th year of operation, the 24/7 news channel calls the move a means to “solidify its leadership” among the country’s growing number of news channels and to “better serve its viewers with top of the hour news and in-depth analysis of issues,” for which ANC has made its name.
Leading the rebrand is the relaunch of ANC’s flagship morning show, “Mornings@ANC”, the inclusion of area-focused shows in the channel’s retooled AM grid and a joint design and color scheme to go with all of ANC’s news shows.
“What viewers will see is a newer and stronger ANC with a more robust and relevant lineup of programs covering politics, business, economy, lifestyle and entertainment,” said ABS-CBN Integrated News chief and ANC managing director Ging Reyes in a statement. “These shows will be more visually attractive as well–better form and better substance.”
ANC’s signature rhombus logo will now feature “refreshed” colors which the channel said will “highlight ANC’s expertise in presenting stories with context amid an ever growing deluge of media information.”
The channel’s title cards and designs will also prominently display a red-and-blue scheme that promises a “cleaner, unified” look to represent a holistic news experience for ANC viewers.