By Andrew Jonathan S. Bagaoisan
(To mark ABS-CBN’s 70th anniversary as a media organization, PinoyJournalist looks closer at the company’s visual identity, which has had a makeover in recent years. This is the first of two stories.)
If you’re one of the millions of Filipinos who regularly tune in to the top 10 most-watched shows on primetime TV or who view stories on the country’s most-visited news site, then not a day goes by when you don’t see the ubiquitous vertical bar and 3 rings that identify the Philippines’ largest media network.
There’s a chance you might not know that the icon you encounter these days on your TV set or gadget is no longer the one you’ve seen 5 years ago.
It’s already been 2 years since ABS-CBN changed its logo–its seventh corporate emblem since pioneering local television in 1953.
And if you haven’t still noticed it, that’s because they intended it that way.