Branded mineral water bottles from your favorite candidate
Before the campaign period for the national elections, there was the pre-campaign period. Emphasis on “campaign.”
And why not? Philippine politics seems to be an eternal operation to stay in power or go higher.
Thus you find the prevalent tarps of smiling faces greeting every occasion from the fiesta to the funeral. Plus the same strain of posters with their forced acronyms and subliminal messages.
Plus these events perfectly timed for the season.
And thus we all know that this person is vying for this position before he or she even says it or files papers at the Comelec.
Only a few weeks before the filing deadline did we see prospective candidates affirm or dismiss speculations on their running.
Including a former president bent to continue his unfinished business.
The ride all started with the passing of the late great Cory Aquino that changed the political destinies of some. Soon the leading was left off, the nonviable now probable. Swiftly the tides turned and the rabbits jumped fences.
I’ve often mused about how the many considerable choices for 2010 came about due to who ran and won in 2004. Potential presidents are only now coming into the fray.
Today I still can’t pick among my top four bets.
Our field operations teams met this preview of campaign 2010 by covering the proclamations live.
One of the biggest was by the country's biggest political party, with its already-determined presidential bet.
Those minute to hour-long airings mask the early call times, ocular inspections and intensive coordination needed for a crew of ten to twenty to set up and air. Here you learn the power of anticipating programs and making connections.
And amid the hustle and bustle for Halalan 2010, we also see the twilight days of a president and her government cramming to claim history’s verdict.
And cramming, as well, for another run of office.
It was in one such coverage that I smiled at President Arroyo and got to shake her hand–not in Malacanang, but in one of the few areas I guess she was at her proudest best.
We could not air live her second final economic update in a Makati hotel. I could only check on our reporters and on the event.
There I found a childhood friend with the Foreign Affairs Department on duty as an usher.
PGMA just a few feet away.
Soon the Presidential entourage walked out of the forum hall on the red carpet. My friend and the ushers lined up to greet them. Unsure what to do, I stood beside her at the end.
As President Arroyo shook hands with the ushers, I knew she would end with me before they proceeded to the photo op area.
Somehow we were not both sure how to greet each other, I wearing a red collared shirt and jeans in a place where dark corporate attires ruled.
Our hands and gazes awkwardly, silently met, and then left off.
Telling the encounter to my workmates, one asked why I was cordial when I came from a school supposedly angry with the President.
I answered, “Wala namang personalan (It’s nothing personal).”
Much as our politics should be.
See all shots from the topsy-turvy turns in politics taken during the daily grind at this pinoyjourn Multiply album.
*Apologies, of course, to the long-running ANC public affairs show.