(To mark ABS-CBN’s 70th anniversary as a media organization, PinoyJournalist looks closer at the company’s visual identity, which has had a makeover in recent years. This is the first of two stories.)
If you’re one of the millions of Filipinos who regularly tune in to the top 10 most-watched shows on primetime TV or who view stories on the country’s most-visited news site, then not a day goes by when you don’t see the ubiquitous vertical bar and 3 rings that identify the Philippines’ largest media network.
There’s a chance you might not know that the icon you encounter these days on your TV set or gadget is no longer the one you’ve seen 5 years ago.
It’s already been 2 years since ABS-CBN changed its logo–its seventh corporate emblem since pioneering local television in 1953.
And if you haven’t still noticed it, that’s because they intended it that way. Continue reading →
I loaned “Kapitan: Geny Lopez and the Making of ABS-CBN”from the company library for research. But only when I had to return it did I start reading the coffee-table book cover to cover. It took two days, one of which took an entire afternoon.
The book’s subject matter is daunting. It squeezes 55 years of Philippine television—not just ABS-CBN—into 450 pages. Eugenio Lopez, Jr., who did not start the network but steered it to dominance, actually figures in only less than three-fourths of its pages.
The late author Raul Rodrigo begins not with the birth of Lopez, but with the conception of Bolinao Electronics Corporation (ABS-CBN’s corporate predecessor) in 1946. Likewise, Rodrigo’s flash-forward mentions go way beyond Lopez’s death on June 29, 1999.
The influence of “Kapitan”(an honorific christened him by employees) nonetheless comes up in each turn of the page, especially in anecdotes that have grown part of company lore.
In marking 60 years of television in the Philippines and the 14th anniversary of Geny Lopez’s death, here are some notes on his personal philosophy and management style: